Crisis management
- The objective is to try to achieve a recovery of the firm, not its bankruptcy and liquidation.
- Realization of an analysis of the overall conditions of the firm with respect to economic, financial and legal aspects. The optimum is to perform such analysis in time – before the materialization of the situation, when the firm is already in problem.
- Identification of a set of measures and solutions of the situation.
- Ensuring expert supervision over the implementation of the identified solution or, as the case may be, appointment of a crisis manager or a whole team of crisis managers.
| Crisis management
| Crisis marketing management
| Market analyses |
| Marketing communication
| Promotion services |